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In retail, the Point of Sale (POS) system is one of the most important and useful data system for their entire business. Being able to interface this with video is obviously extremely valuable. But it isn’t exactly easy to get value without a relatively deep integration.
Beware that a lot of vendor’s POS integration is simply a text overlay on top of video. I suppose that counts for something, but that does not make the POS data searchable or reportable. Without being searchable and reportable, the resulting “deluge” of data makes POS integration not very useful
Another difficulty is that the POS market is very fragmented. Radiant and Micros seems to be among the dominant vendors in quick service retail, but collectively still only hold a small percentage of the market for quick service retail. Other retail segments use entirely different POS vendors. Even within a particular POS vendor, there are often several versions of their products, including simply different versions of code that change the data they output.
Further, each customer often will customize their implementation of their POS in ways that require at least some customization if you want to do reporting. With rich capabilities in one’s video system to interface with POS, adapting to these customizations is not a major ordeal.
In addition, there are a few technical details like
1. time synchronization between the POS system and the Video system,
2. updates to IP addresses, firewalls, network routing and so on between the video and POS systems
3. software upgrades on the POS system and the video system and maintaining compatibility.
4. Security rules, concerns and issues
5. Interdepartmental issues related to resolving and keeping resolved all the above when there is a separate network provider, video provider, POS provider and IT deparment.
Once you’ve integrated however, there are big benefits to the customer. Is all that work worth a 10-20% increase in profitability? You bet it is.
With a good software framework, integration is quite a bit easier. It’s taken Envysion 4 years to get where we are with POS integration. We have that framework and are continually building upon it.
A few more issues are looked at over at John Honovich’s blog. The Retail Solutions online magazine ponders that even more integration is valuable or is perhaps wasting video intelligence? Integration is hard, but when you have the right data and reports, it’s extremely valuable.
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