Read a good blog post today over at Sandhill.com on Meaningful Information by Harold Hambros. While the post had nothing to do with SaaS, video or MVaaS, his main thesis is squarely in synch with our philosophy at Envysion.
To paraphrase, it states that without a way to provide meaningful data to end-users in a manner that is easy for them to consume, having incredibly rich features and extensive access to data will not create significant value.
Some of my favorite excerpt are:
“what business needs is an interface to its enterprise system that sparks excitement in its target community of human users – excitement in the fact that their work is easier, more enjoyable, that they are more effective, and that the employer is supplying tools that reinforce their belief that they are part of a winning team”
“the true measure of a system’s performance isn’t its raw power, but its efficiency and effectiveness”
“The unfortunate reality is that unless it’s designed to be easy to use, most human beings aren’t capable of figuring out how to make that request in an acceptable amount of time”
One of the biggest differentiators of Envysion’s service versus traditional video surveillance solutions is that our entire business model is focused exactly on this goal: to make meaningful information (in our case relevant video tied to business system data) easily and efficiently available to as many people both within and outside the organization that the company wants to have access.
It’s not about the technology, it’s about empowering people to use technology to create value.
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