In this final post on the various paths a customer can follow to take advantage of video, I will provide the rationale customers use when they subscribe to video from an MVaaS provider. Here are some cases that describe companies that are choosing to Subscribe. You are results, not technology focused. The most common thread [...]
This is the 3rd post in a series about the three paths a customer can take when trying to deploy video throughout their company: Build, Buy or Subscribe. This post will address the 2nd path – Buying a video system. This path is by far the most prevelant path chosen by customers, hands down. The [...]
In a previous post, I made the statement that there are three paths a customer can take when trying to deploy video throughout their company: Build, Buy or Subscribe. The question is, what would drive a customer to choose one of these paths over the others. In this post, I’ll give you my take on [...]
I’m going to start a recurring weekly post to give people a sense for the nature and scope of activity that MVaaS providers are seeing. I will keep it simple and high level, but will also try to give you explicit examples of the conversations that are happening. MVaaS customer conversations We hit several very [...]
To understand the appeal of Managed Video as a Service versus other ways to leverage video, it helps to think about it at a high level from the customers’ perspective. If I am a business owner or manager that believes I can benefit from the increased use of video to better understand and thus improve [...]
Video providers have been touting the video value proposition as more than security for the past several years. It is one thing when a vendor or service provider makes claims for how their service can be used to create additional value. Often this occurred in the past when the prospective customer was looking for a [...]
The other day I posted about an acronym that is set to blind-side a fair number of providers in the video space. I offered a couple of hints about what it was. The last hint was the most obvious – look in your wallet. If you are like most people, you carry a credit card [...]
There is no more clear evidence that video is gravitating toward a managed service model than the fact that the telecom folks are beginning to talk about it in earnest. Check out the following two blogs that have recently had a post specifically on video as a managed service Ike Elliot’s Telecosm Blog – “Interview [...]
I’ll give you a couple of hints. Video service providers have been expanding their value propositions, stressing the value of video beyond security. They highlight how video can be used for training, for operational improvement and for improved profitability. To deliver this value they have had to expand their ecosystem beyond the traditional security players. [...]
One of the most obvious players in the MVaaS ecosystem is the broadband service provider. In order to provide remote access to video, you need at least a modest amount of bandwidth. The benefits to the broadband service provider are clear. Having a powerful value added broadband application riding on the network is a good thing. [...]