Why is 2010 going to be a 'game changing year'? No doubt managed/hosted video will continue to gain adoption and recognition but it's not clear what specific technologies, trends or events is going to make it 'game changing'? It seems more likely that 2010 will be more of a steady increase but not a dramatic breakthrough. Granted IMS prediction is fairly vague (move into the limelight) but I am curious to understand more of what specifically will happen.

It's just a threshold in the attention level being crossed. Operationally it will probably be the steady increase you describe.

By "game changing" I meant several things, one of which Rob P hit on, which is crossing an attention level threshold. For the last several yrs managed/hosted video providers have had to spend a lot of time educating the market on what managed video is and why it is different – I see this as less of a challenge now b/c of the awareness and attention the space is getting.

The other difference will be the # of demonstrated managed video wins with large customers that would historically either not have happened (they wouldn't have spent money on video) or would have gone to traditional video solutions. We've already got several wins for full enterprise deployments of over 400 sites/3,000 cameras per customer. While this is small share of overall market, it does represent a material increase in the traction managed video providers are getting and will lead to more future business as the market sees the value major companies are getting from managed video.

I didn't mean by game changing that managed video will take over the entire market this year, just that managed video will cross some important milestones on the technology adoption s-curve in 2010.