I am continually amazed at how limited some large organization’s current video capabilities are today.  I always assumed that smaller operators would be at a disadvantage and would have a more minimalist set of video capabilities than the big operators that have large corporate support infrastructures.

I also assumed that these large operators, many of whom have very material loss prevention departments, would be utilizing the latest video technology and would have implemented it as part of their loss prevention practices.  The assumption here would then be that we’d be selling in these large accounts against at least a traditional video deployment and would emphasize the benefits of MVaaS from a scalability and manageability standpoint over their current solution.

My recent conversations with some large prospects would suggest the bar is even lower.  I just pitched to a name brand national retailer with north of 3,000 corporate locations and they have next to no video capabilities.  They do have some standard DVRs in a fraction of their stores, but they can’t access them remotely at all.  They have a massive LP group though, and this group spends a fair amount of time driving around to locations to do investigations and, where possible,  view video to help investigate.  It is a lot of fun to pitch these customers as so much of what we provide is a completely new capability for them (starting with easy remote access and ending with the enterprise-wide POS integration and exception reporting capabilities)

Just more evidence that this is a market with a lot of very near-term potential.  Hopefully we’ll get them aboard and I can then share another success story.