I was talking with my kids about the various customer trials we are conducting at Envysion, and I mentioned a certain chain that sells lots of video games. My son immediately jumped on the topic with an interesting marketing idea.
Like many others, it took Ted about 6 months of diligent calling, a few 6 am trips to the mall, and plenty of frustration to finally score a Wii. Even 18 months after their launch, people have complained they are hard to find. Now that’s one popular game system!
So, back to the idea, he reasoned it would be pretty neat if this not-to-be-mentioned-by-name store chain would make video of deliveries and stock rooms available on the Internet. Then, when its 2 days before a launch, and he calls to ask if the PSP 4 or xbox 720 is there yet, he can look at the video and say “I just saw you unload 10 of them from the truck!” … or “I can see 10 of them on the shelf”.
Now that would be some interesting inventory management!
