Sitting here on a Saturday reflecting on the upcoming ASIS conference in Atlanta this coming week.

This will be my 3rd ASIS since starting Envysion and I feel like I finally understand the lay of the land well enough to maximize my time there this week.  The first time I went I just walked around not knowing anybody and couldn’t tell who was relevant for me to talk to, so I just talked to whoever I could trying to sort out the various industry players.  The second time I went I had a much better sense of how we fit relative to the various players and potential channel partners, but I didn’t know any of them so I spent my time trying to meet folks by just walking up to their booths and engaging in dialog.

We also had some meetings set up for us by one of the industry insiders that had joined us (Jackie Andersen).  The meetings were all of the “here’s an interesting company that you’ve never heard of or met that you might want to meet variety”.

This year is already different and I haven’t even left yet.  I am going not only knowing who the relevant players are for us – we are already in active discussions with many of them – but also with specific mutually agreed upon objectives lined up for each partner and potential customer to advance our relationship.

I’m excited to have this be the first ASIS that results in more than just a better understanding of the market!  I look forward to catching up with a number of you at the conference and for the rest I’ll post some thoughts on key takeaways either from the show or when I get back.

Now back to 6 year olds and soccer…