If you agree that every department in the organization - especially marekting - should have the customer needs as its primary driver of activity, then what does that have to do with MVaaS?

Quite simply, marketers can leverage video as a window into the behavior of customers, without the contrived environment of a focus group or phone survey. For example, using the MVaaS technololgy, a marketing manager can remotely view video of point of sale displays in several locations at one time. They can observe factors such as the traffic around the display, how often people stop to look at it, how much time they spend reading it and what type of customers are spending the most time at the display. Further, they can ensure that the display is assembled and positioned properly within the store. For any marketer who has spent countless hours behind a two-way mirror observing focus groups, MVaaS is a valuable time-saving tool that captures actual customer behavior.