It’s early August, the trade deadline has just passed and MLB teams jockeying for playoff contention. Rarely does a Cubs fan get to pump out the chest and beam “this is the year” so late in the season. Such optimistic comments are typically reserved for the off-season and certainly no later than early July.
However, this year is different. Well, let me correct that – this year FEELS different. The Cubs have undergone a complete cultural revolution in the clubhouse. It’s one that’s not just focused on playing good ball, but on winning. And when they do, the players get to hear 40K+ fans stand up, dance and sing the victory song – “Go Cubs Go“. It’s like jonesing to ring the bell.
Each year, literally for the past 100, the Cubs have floundered their way through largely foregettable summers, with some exceptions in 69, 84, 89 and 03. Each year carries some reincarnated version of the billy goat curse. Their apathy has been contagious, right down to the fan base with each one proclaiming “wait until next year”.
I believe in the Cubs this year. Yes, I say that every year but I really don’t have a choice. No matter where I live or the number of years that pass since growing up there, it’s in my blood. I believe in them this year because of their executive leadership, new talent acquisition and winning cultural revolution. The team has unlimited energy, ambition and passion for the game. They’re playing as if there is no next year – and that’s what it takes to win today.
