Sometimes it takes me a couple of times before what should be an obvious truth sinks in.  Usually someone says something that I don’t fully internalize, then I hear it again, then I read something that triggers a thought, then it dawns on me and I wonder how I didn’t get it in the first place.

In this particular case, that obvious truth is this: we aren’t doing a good enough job of describing what MVaaS is and why you (or our customers) should care.  We’ve gotten some good comments on the blog to that effect.  Our esteemed colleague John Honovich pointed this out.  And true to form, I read a marketing guru piece on the subject on the plane ride home today that finally sealed the deal.

While I love our service and the new category that we’ve established and I (and the rest of the people that post on this blog) can spend hours telling you why its different and why its valuable and why it will help you improve your business, most of you won’t make it that far, frustrated (or bored) because you don’t know what we do or what MVaaS is besides another acronym.

We need that simple statement that describes, without buzzwords who we sell to, what value we provide and why we are different.  We’ve done this exercise a number of times and have several versions of this (don’t ask why we didn’t share these on the blog already – my ego can only handle missing one obvious truth a day) I think I’ll wing it here and see what we get.  Usually these exercises take forever as you labor over each and every word, so forgive me if it isn’t perfect the first time – the point is to help you understand what we do as soon as possible, I can drive myself and my team crazy later wordsmithing the bejeezes out of this.

What is MVaaS and what are we selling?

For operators of multi-unit businesses that want to improve their operations, we provide easy remote access to live and recorded video that can be tied to point of sale and other systems, enabling users to improve profitability and their customer experience but without causing a strain on the companies IT staff or network

I’m already resisting the urge to wordsmith.  In fact, with blogs I think I can wordsmith this and you won’t even know so I may just do that. 

What do you think?  First, do you understand it?  Second, is there a better way to say it?

Let me know your thoughts.  If you tell me a couple times (and I haven’t already reached my epiphany limit for the day) it may actually sink in.