This week we unveiled Envysion’s new tag line, which may not seem like a big deal to everyone, but to me, it’s a symbol of where we’re taking our positioning. 

I believe this tag line works well to underscore our mission to go beyond loss prevention and help our customers “see” improved operations, profitability, marketing and training. What clinched the decision for our CEO, Matt Steinfort, to go with this tag line is that it’s relevant for customers in numerous segments, beyond those that we have already penetrated.

For those of you who are linguistics wonks like me, “See” is an imperative verb that not only plays off of vision and video, but it also tells the reader what they will do/can aspire to with Envysion. Therefore, it’s exciting and intriguing. It also sounds simple, which mirrors the simplicity of using our application. This is about as close as you can get to playing on emotions with a B2B service.

While I recognize that a new tag line in and of itself won’t close more business, I am confident that it can rally to team around our mission.