No doubt about it, MVaaS is a powerful tool.  The benefits of the enhancements in technology and the SaaS business model are well documented both here (MVAAS.com) and elsewhere.  The benefits to operations, loss prevention teams and marketing organizations are equally compelling. 

What isn’t  discussed much is that MVaaS is an enabling technology.  Like the treadmill, if it isn’t used regularly and correctly, it becomes one of those moment in time purchases that simply takes up space and doesn’t provide the benefits you hoped for.

The winners in the MVaaS space will help customers with the answers to the test in terms of helping them build MVaaS into their SOP.   They will help them with usage statistics, ensuring that their team members are utilizing the MVaaS system regularly and in the right way.  They will help them with ROI tools and processes to measure direct impact of video on their business.  They will consultatively engage in dialogue that demonstrates thought leadership, helping businesses use video in creative ways to address their specific problems.

After all, it is in the MVaaS company’s best interest to do so.  They will continue to win, while their customer wins by provide not only compelling ROI data to justify their spend but also process improvements to build MVaaS into the DNA of a company’s SOP.   The winner’s will help improve the “fitness” of the customer so that their unique technology and business model doesn’t sit idly on the shelf…