You may remember the hilarious SNL character Theodoric of York, Medieval Barber. If not, here is a link to the hulu site.
It’s certainly easy to laugh at the ignorance of our ancestors. Then again, I wonder if we’ll be proud of all the things we “know” 100 years from now…
What is the moral?
- Speak only of which you are certain?
- Stay off the cutting edge, because it could be wrong?
- Avoid toads and leeches?
No, Nah and Nope.
Rather, I would suggest that it is the following:
Know what you know. Learn what you don’t. Challenge both.
This holds true for many areas of life, and it is specifically applicable to business. Leaders who fail in this regard risk being obsoleted.
Do you think that video providers are experts in all aspects of their own business? What about their suppliers? Competitors? Are they experts in their customers businesses? If they aren’t, how can they possible meet the needs and requirements of their customers?
The MVaaS providers that will succeed will be those that:
- Understand what they know about their ecosystem, with special consideration for their customers,
- Learn about what they don’t know,
- Continually challenge it all.


