About a week ago, two Envysion colleagues and I had the pleasure of meeting Micah Baldwin, head of business development for Lijit. The purpose of our meeting was to gain some perspective on blogging and to learn how we might make the MVaaS blog more appealing and dynamic. Micah generously shared his blogging philosopy:
- Write as if no one is going to read it
- Blogging should be fun
- The currency of blogging: comments and links
As a marketer, I share Micah’s philosophy that the ultimate currency and the epitome of viral marketing is when your blog starts a conversation about your service. The conversation can turn into an inquiry, which can spur a service demonstration, which can turn into a sale.
Blog on.