While I’m on the topic of sharing…The episode began as a nice family birthday celebration.  Cupcakes for everyone.  It ended in anger and sadness.

My youngest son, age 4 at the time, and true cupcake aficionado, had consumed his prize very quickly.  His older brother, no less a connoisseur, was delicately enjoying his treat.  You may know where this is going…

With swift precision, my youngest son swiped the remaining portion of his brother’s cupcake and quickly devoured it.  My wife and I witnessed the entire episode, but were powerless to make things right.  The damage was done.  One child was crying, the other scolded, and everyone was upset.

After a lengthy time-out, I asked the offender why he took his brother’s cupcake.  After taking a moment to contemplate, he offered his excuse.  “But I was sharing.”  After smiling (and being somewhat proud of his deftness), all I could say was “sharing is not always appropriate.”

When and how to share is of high importance to MVaaS providers (see related post by Darren Loher on Secure Sharing).  In an environment driven by “sharing” and “social networking” (exluding MLB, of course), business customers of video surveillance technologies rightly demand security for their content.  Business customers want total control over what content is shared.  And MVaaS providers must provide the solutions that enable sharing, as the customers prescribe, in an easy-to-use, secure and scaleable manner.

If you are a video provider who fails to deliver this, be prepared to share your customers with MVaaS providers who do.