No, I’m not talking about genetic engineering. I’m talking about whether a company can change the very core elements of how it both views and approaches its business and the world around it.
A company’s DNA is a complex result of the people that work there, the values and beliefs that they share, the practices and processes that they put in place, and the language that they use to communicate what they hold to be most important.
Culture is probably another word that could be used to describe a lot of this, but I like DNA better because it gets to the heart of an issue that is relevant both to my firm and to a number of others in the physical security world.
Now that I’ve explained what I mean by DNA, I’ll repeat my question: Can you change your DNA?