Video providers have been touting the video value proposition as more than security for the past several years.  It is one thing when a vendor or service provider makes claims for how their service can be used to create additional value.  Often this occurred in the past when the prospective customer was looking for a security application and the vendor was valiantly trying to get them to open their minds to the other benefits so as to help improve the customers ROI.  It is another thing, and a sign that the industry is really moving in this direction, when a customer that has never used video before begins to proactively look for a video solution in order to solve problems that aren’t related to security

In a meeting with an executive team at a large retail operation, the head HR guy (chief people officer in their lingo) spelled out the primary reasons that they were searching for a video solution: 

1) loss prevention work; supporting loss prevention investigation

2) operations training; he used the example of monitoring how workers slice meat for correct technique

3) Marketing H/R; possible use to acquire guest feedback

4) H/R interviews; use to capture interviews with potential candidates or HR discussions

5) Market research; use of video as “guest intercept”

Note the conspicuous absence of the word “security”.