One of the most obvious players in the MVaaS ecosystem is the broadband service provider. In order to provide remote access to video, you need at least a modest amount of bandwidth.
The benefits to the broadband service provider are clear. Having a powerful value added broadband application riding on the network is a good thing. If it works well and doesn’t bring down the network, it can be a great mechanism to drive increased bandwidth requirements (if they use it they will want bigger pipes to improve the quality of the video they are able to stream). And finally, for those broadband service providers with a forward looking vision, MVaaS also represents a potential service extension for them in the same way that they are beginning to provide VoIP today.
I’ll write more on this in a later posts, but check out the article on InGrid partnering with a regional cable company as just one small piece of evidence of the opportunity.