There is no debate required on whether companies are utilizing video more frequently and in more diverse applications than ever before. Simply look at the companies that are providing equipment and services in this space, look at the press releases of companies adopting these technologies and look at the investment that is flowing from the venture capital community into companies pursuing these services. The question then becomes, “Why is a Managed Video service required when customers can theoretically implement video throughout their organization on their own by buying all of the components from their local electronics store and managing all of the devices themselves?”
To answer this, put yourself in the shoes of the company manager who has decided to roll out a large scale video application across tens or hundreds of locations. You firmly believe that the application you have chosen will generate a compelling return.